Tanishq is on it’s level best advertisement and we cannot agree enough. This happened on Mother's Day 2022, when the entire world took a moment to appreciate the love, care, and role of a mother, the popular jewellery brand Tanishq, under the parent brand of Tata, rolled out its most overwhelming yet emotional ad, realigning the role of a mother to that of a leader and someone who can make decisions while celebrating maternity phase, This was a fitting tribute to all working and nonworking women who took time off to bring new life into the world.
The core message of the ad was to highlight that a maternity break in any woman's life doesn’t mean it’s a gap on her resume which should be questioned in future once she takes the decision to grow on in her career. The two-minute commercial honors every mother's natural leadership ability. Its goal is to debunk myths about maternity leave by portraying it as "life's boot camp."
Tanishq shared a story of a young mother who is back to take incharge of her office roles and while sharing the ad it wrote “Meet Radhika!She’s surely a promising candidate with charisma and a whole lot of rich experience.However, the interviewer’s decision was a little divided!Watch now to see how it unfolds and tag a Radhika you know in the comments below! ✨
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Just when I am mentally preping myself to restart work after maternity break, came across the Tanishq Mother’s Day ad ❤️@TanishqJewelry take a bow 😊— Janu Shah (@janushahdotcom) May 6, 2022
Tanishq Jewellery has launched its latest digital film ‘The Interview’.A heart warming & thought provoking advertisement putting spotlight on Mothers joining wrk force after maternity https://t.co/2YiF4MnEaT is brand’s attempt to change d narrative arnd maternity break. pic.twitter.com/83u1oVWr7q— rashibrockstar (@Bhargava_rashi) May 9, 2022
What an ad by #tanishq ....a refreshing take, you truly know what women want— Vishwasree (@vishwasree) May 5, 2022
Love the new Tanishq ad. Or is it new?— Moon (@moonsez) May 7, 2022
I remember I was not being promoted bcoz i had a gap and i told my then MD bringing up a child i can handle a team much better now.— pinch of salt (@prachinopinions) May 7, 2022
This line is from a tanishq ad :)
Radhika, comes in for an interview and has a lot of experience in her work. When the interviewer inquires about her 'life boot camp' experience, she casually describes her duties as a leader at the boot camp. Only at the end do we realize that the entire time she was talking about was actually her experience during her maternity phase.